India’s smartphone market is bouncing back strongly, with a 7% year-over-year growth in Q2 2025. According to the latest industry data, Vivo has claimed the top spot among smartphone brands, beating out strong competition from Samsung, Xiaomi, and Realme.
Market Rebounds as Consumer Demand Surges
After facing supply chain challenges and inflationary pressure in recent quarters, the Indian smartphone market has shown impressive recovery. Q2 2025 recorded over 36.1 million units shipped, a clear signal that consumer confidence is back, especially in the mid-range and premium segments.
Vivo Leads the Pack with Strong Offline and Mid-Range Sales
Vivo emerged as the No. 1 smartphone brand this quarter, accounting for approximately 19% market share. Its success was driven by strong performance in offline retail channels and demand for value-packed models in the ₹15,000–₹25,000 segment. The Vivo T and V series performed particularly well in Tier 2 and Tier 3 cities, helping it leap ahead.
Samsung and Xiaomi Follow Closely
Samsung secured second place with competitive pricing on its Galaxy A and M series, while Xiaomi, despite a slower pace, held strong with Redmi Note devices and continued online dominance. Brands like Realme and OnePlus also retained solid ground by focusing on 5G expansion and youth-centric designs.
5G & Festive Season Outlook Looks Strong
A growing demand for affordable 5G phones, combined with aggressive pricing and financing offers, is expected to further push shipments upward in the second half of 2025. With the festive season approaching, all major brands are preparing for new launches and price drops to capture consumer interest.
Conclusion: India’s smartphone market is gaining strong momentum, with Vivo leading the charge. A 7% YoY growth in Q2 signals a healthy rebound and sets the tone for an exciting second half filled with 5G launches, competitive pricing, and festive offers.
Disclaimer: All figures and rankings are based on the latest industry research and may vary slightly across data sources and time frames.
Read More:
- Samsung Galaxy A55 Launches: 128 GB Storage & 5G Power for Budget-Conscious Shoppers!
- Samsung Galaxy Z Fold 8 May Ditch Titanium Backplate: Big Change Ahead for Foldable Flagship?
- Redmi Note 13 Ultra Roars In: 108MP Camera Beast with Big Battery & Stylish Design at a Killer Price!
- Xiaomi 15 Ultra Ignites the Flagship Race: 200MP Camera, 32GB RAM, 1TB UFS 5 Storage & 6G Power Under Budget!
- Oppo Reno 14 and Reno 14 Pro Launched in India with AI Camera, IP Rating and Android 15-Based ColorOS 15
